GUFRAM

Founded in Turin in 1966, Gufram is known worldwide for challenging the boundaries of industrial design. With its Radical Design spirit and noncomformist experimentation, Gufram has created whimsical, subversive, and iconoclastic pieces over the years, thanks also to its unique manufacturing expertise and many international collaborations. Gufram's icons, such as BOCCA®, PRATONE®, and CACTUS®, represent the link between art and design and are now exhibited in some of the most unique homes and renowned museums in the world.

5 min read
26.03.2026

Founded in the vibrant city of Turin, Italy, Gufram was the brainchild of young architects and artists like Giorgio Ceretti, Piero Derossi, Guido Drocco, Piero Gilardi, Franco Mello, Giuseppe Raimondi, Riccardo Rosso, and Studio 65. These influential creatives were driven by curiosity and passion for whimsical design that defined norms of the day, embracing design anticonformity as a point of pride and joy and echoing the spirit of the late 1960s cultural revolution happening around them. Their bold take redefined contemporary notions of “furniture”, synthesizing brilliantly bold shapes and silhouettes with expert artisanal processes and materials.


Gufram’s radical aesthetic approach is supported by a legacy of exceptional craftsmanship and artisanal hand-building techniques that result in furniture of the highest quality, and attention to detail. Every Gufram piece is carefully crafted to meet their lofty standards of quality and durability, precision, and consistency. By employing a wide array of materials that center around their expert use of soft polyurethane and durable Guflac®, Gufram is able to achieve forms and functions in their furniture unlike any other.

Since the revolutionary 1970s, Gufram has left—and continues to leave—an extraordinary mark on the world of furniture and furnishings, with projects conceived by leading artists and designers of our time, including Alessandro Mendini, Snarkitecture, Studio Job, MSCHF, Francesco Vezzoli, and TOILETPAPER. Furthermore, Gufram boasts exclusive collaborations with creative partners such as the Andy Warhol Foundation, A$AP Rocky, Paul Smith, and Swarovski, which have allowed the brand to create unique projects, always reinterpreting its icons with a "radical" approach.

Thanks to its significant contribution to the history of design, Gufram's catalog includes many of the most beloved and recognizable design products from the 1960s to today, such as the BOCCA®, PRATONE®, and CACTUS® sofas. These pieces have found a home in homes, galleries, and museums around the world: from the Centre Georges Pompidou in Paris to the Museum of Modern Art (MoMA) in New York to the National Art Museum in Beijing.

As a design brand, Gufram has revolutionized the world of contemporary furniture with its unconventional and daring approach. But, and even more importantly, Gufram has defined the global landscape of contemporary design and set the stage for the increasingly experimental world of furniture and interiors. Anything but ordinary, Gufram pieces continue to inspire the world to think beyond the expected, and to imagine the infinite possibilities of what we can create: the true spirit of Italian Radical Design.