Italian Radical Design

Welcome to the website of Italian Radical Design, the only official store for Gufram, Memphis, and Meritalia®. The group is based in the Langhe region of Italy and was founded with the aim of preserving and promoting historic Italian design brands with a radical and nonconformist spirit. Here's Gufram, the playful and unconventional brand with a catalog of true icons, including the BOCCA® and CACTUS® domestic sculptures. Then there's Memphis, which has continued its decorative and stylistic revolution from the 1980s to the present day, thanks to the projects of the group of designers around Ettore Sottsass. Finally, Meritalia®, which acts as an incubator for multifaceted creativity, creating everyday objects of desire: design research also by the great Gaetano Pesce, who shaped its identity and catalog.

Discover the group