Serial craftsmanship

What is radical aesthetics? The objects and furnishings of Italian Radical Design are examples of a provocative and deliberately avant-garde style, but there's more. Gufram, Memphis, and Meritalia® prove that design has the power to emotionally influence us in our daily lives, even by conveying implicit messages worthy of investigation – just like painting and sculpture. This alternative experience for everyday living is created by Italian Radical Design also through avant-garde experimentation with materials, shapes, and proportions, challenging the rules of "good design."

All processing is "made in Italy," respecting a deeply rooted tradition that brings with it high standards. Artisans work on sometimes lengthy processes, marked by meticulous steps that require expert manual skill.

Every piece produced by Gufram is created with extreme care to meet high standards of quality, precision, and durability, especially regarding the soft polyurethane and Guflac®. The latter has a special patented formula that guarantees a resistant and uniform finish – rigorously completed by hand – as well as bright and saturated.

Since 1981, the production of Memphis has been entrusted to Italian manufacturing expertise: laboratories, ateliers, workshops, artisans. Every Memphis product is the result of long periods of manual work that starts from scratch on each project, with nothing pre-packaged, printed, or taken for granted. From "anonymous" material, with Memphis, decorative laminate becomes a protagonist, ranging from geometric to fantastic designs.

Thanks to the commitment of a network of producers and their skill, Meritalia® products are symbols of character, quality, and experimentation. In this case too, production is rooted in Italian craftsmanship: intelligent and forward-thinking, capable of grasping the potential of the unexpected and tirelessly directing research and experimentation towards the most suitable material and technical solution.